We had the pleasure to meet with Antonello Coppolecchia at an international technical exhibition from Milano. He had recently opened his own company AFC Tech, and was looking for somebody to help him make his portfolio visible both for his present customers and for the future ones.

Together we established that he needed a new approach, even though his line of field is very narrow such as projecting and building ecological filters for industrial plants and furnaces. Despite the fact that he was very well known on the local market, it was imperative that his products and services become global on the international market. Therefore, the main strategy of this project was to create a brand by filming a video through which the man Antonello Coppolecchia becomes the most successful project manager and expert in the ecological field.

We left together in Florida, USA, to film one of his recent works, a world premier furnace that melts metal and aluminum. The script of this video was based on details, general shots, but also the presentation of AFC Tech products and services. It was important to create a “mini interview” in which Mr. Coppolecchia is communicating with the public, to identify himself with his brand and his high quality products and services. With this in mind, Mr. Coppolecchia is presenting this furnace from the projecting phase through its final building phase.

The AFC Tech videoclip is a powerful one, with an imposing music, with a lot of special effects that create emotion, with audio on the background and drone shots. Also, we wanted to show the public how indestructible is the concept on which is based the philosophy of his company:

In order to consolidate his video business card, we also created a presentational brochure “AFC Tech- Together for a safe future!” We linked all his business objectives and concepts in a brochure design that expresses professionalism, industry and ecology.